Assistant Vice Page - Brand Marketing & Customer Experience - Life Insurance

Role : AVP - Brand Marketing

Reporting : VP - Marketing

Location : Mumbai

About the Client :

Role is with an upcoming Life Insurance player with a pan India presence and strong bancassurance distribution.

About the Role :

- Manage the brand identity, brand architecture and go to market communication strategy for the Company and its businesses

- Design, develop & implement effective and consistent brand experience framework across all stake-holder touch-points; ensure Brand Framework Adherence across all brand touchpoints

- Manage global communications by keeping sensitivity towards diverse culture, geographies and regions.

- Nurture positive media relations and ensure positive share of voice for the brand

- Work closely with business leads to prioritize work, develop long term campaign roadmaps and support short term business initiatives

Candidate Profile :

- Atleast 7 years of experience

- Experience in brand management & strategic marketing

- Should be from a BFSI background