Head at PMS Consulting
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Assistant Product Manager - FMCG (3-4 yrs)
ROLES AND KEY RESPONSIBILITIES
The candidate will assist the Sr. Product Manager in carrying out the following roles
- Manage Brands
- Carry out both ATL & BTL activities for specific brands
- Carry out consumer, trade and competitive analysis
Consumer Promotions
- Brainstorm and generate alternate consumer promotion concepts plans while coordinating with purchase department
NPD
- Lead the consumer validation of the concept sample
- Provide design artworks for development with the agency
- Follow up with legal department to check on Branding, Claims & Artworks
Manage Marketing Services
- Draw up activity calendar and allocate expenses based on activity, brand plans & AOP allocations
- Create brief for agency based on requirement & review plans to check adherence with the brief given and provide feedback
- Provide feedback on the draft plan for Media planning
- Ensuring the benchmarks of media campaigns are achieved in consultation with the media agency
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