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Head at PMS Consulting
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Assistant Product Manager - FMCG (3-4 yrs)
ROLES AND KEY RESPONSIBILITIES
The candidate will assist the Sr. Product Manager in carrying out the following roles
- Manage Brands
- Carry out both ATL & BTL activities for specific brands
- Carry out consumer, trade and competitive analysis
Consumer Promotions
- Brainstorm and generate alternate consumer promotion concepts plans while coordinating with purchase department
NPD
- Lead the consumer validation of the concept sample
- Provide design artworks for development with the agency
- Follow up with legal department to check on Branding, Claims & Artworks
Manage Marketing Services
- Draw up activity calendar and allocate expenses based on activity, brand plans & AOP allocations
- Create brief for agency based on requirement & review plans to check adherence with the brief given and provide feedback
- Provide feedback on the draft plan for Media planning
- Ensuring the benchmarks of media campaigns are achieved in consultation with the media agency
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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