Assistant Marketing Manager - BFSI

Job Description :

- To drive growth through new initiatives

- Handle marketing communication for all internal and external communication

- Managing branding & communication of all retail outlets, branches, and Channel partners of Mumbai region

- Managing vendors and marketing agencies, cost negotiations and payments

- Planning & manage cross promotion and BTL activity with Brands, Malls and Retail outlets

- Responsible for marketing budget

- Leading team responsible for driving promotions and opportunity creation

- Measure and report performance of marketing campaigns, gain insight and assess against goals

- Deploying successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels - event management, publicity, social media, lead generation campaigns, performance analysis

- Created alliances to enhance marketing activities

- Ideated & implemented lead generation campaigns and strategies to drive Sales & ROI