Assistant Manager - Web Analytics Implementation

About:

- As the AM - Web Analytics Implementation, your primary objective will be to facilitate the implementation and ongoing management of Adobe Analytics to provide insights into customer behavior, website performance, and digital marketing campaigns.

- You will work closely with cross-functional teams to ensure accurate data collection, analysis, and reporting across various digital platforms.

Key Responsibilities:

- Lead the implementation and configuration of Adobe Analytics and Adobe Launch

- Collaborate with internal stakeholders to define KPIs, implement tracking requirements, and generate reports to measure the performance of digital marketing initiatives

- Conduct regular audits of tracking tags and ensure accurate data collection, including troubleshooting and resolving any issues

- Develop and maintain automated dashboards and reports to provide real-time insights into website and campaign performance

- Analyze data trends and provide actionable recommendations to optimize website and digital marketing strategies

- Stay current with industry trends and best practices in web analytics, and provide guidance on emerging technologies and data privacy regulations