Assistant Manager - User Growth - eCommerce

We are looking for someone to help us with driving the user growth through new customers- acquisition for our apps

Department:

Open Positions: 1

Skills Required: Aps installs campaigns, Programmatic, ad attributions, Data Analysis, UAC, Facebook

Role:

The responsibilities will involve

- Driving App Installs in different customer segments using programmatic ad channels - UAC, facebook and other programmatic channels

- Analyzing the campaigns and identifying the gaps, evaluating the campaigns from cost efficiency perspective and optimizing the ROI for the campaigns

- Analyzing customer behaviors and latest trends and making continuous improvement in the creatives to target better CTRs and CPIs

- Devising multiple experiments to test different campaign strategies and creating funnel of campaigns/propositions to maintain user acquisition growth trajectory

- Maintaining the quality of the customers acquired and improving the campaigns to get loyal users.

- Working with product/data teams to create tools/propositions for driving scale through the campaigns

Location: Bangalore, Karnataka, India

Desirable Skills:

- 3 years of experience in managing App Installs campaigns in programmatic ecosystem ( UAC, Facebook)

- Should have thorough understanding of ad attribution and tracking with mobile measurement partners

- Ex Appsflyer

- Ability to analyze data from multiple sources and generate actionable insights

- Ability to manage multiple stakeholders ( internal and external ) and influence decisions

Years Of Exp: 2 to 4 Years