Assistant Manager - Trade Marketing - Liquor

Opportunity with the Leading Luxury Liquor trade organisation across the globe.

Responsibilities include:

POSM and Activation Management:

- Manage & execute the activation calendar, as agreed with Central Marketing and the Regional team.

- Responsible for planning & execution of all local activations.

- Responsible for execution of all National level and High end activations at the local level, monthly reporting on activations done and feedback on engagement programs.

- Develop & coordinate the required set of activation tools, including forecasting & provisioning of POSM to ensure the sales team have the required tools to implement the agreed activation plan and adequately provided for by the central marketing

- Manage third party providers/local vendors across event management, POS warehousing and logistics, POSM kit development and installation to assist in the timely and seamless delivery of the activation planned.

- Proper POSM management including reordering frequently required items and phasing out/deleting inactive items.

Liaison between Sales and Marketing:

- To act as an effective link between Sales and Marketing by ensuring that the required information is readily available to each other and exchanged in a timely and comprehensive manner.

- Support the Regional Manager in decision-making process by coordinating feedback on activations through direct interaction with Field Sales and Brand Marketing.

A & P Budget Management:

- Responsible for managing regional A & P budget. Frequent review of monies under/over utilised and suggest alternative options to increase investment efficiencies.

- Responsible to provide commercial intelligence like competition activities, insights and trends, competition data (Qualitative & Quantitative), channel wise market share, reports on KPI.

- Spend at least 3 days a week in the market, with the sales team, to support them in improving depletions by analysing the efficacy of the ongoing activations and developing new programs.

Conduct Trade Trainings

- Spend time in the market to add value by conducting basic trade trainings on the key brands.

- Trainings to be conducted for waitstaff/key trade members as per the standardised format shared by central marketing. All trainings to be only conducted for on and off-trade for Category B, C, D accounts as defined by the Sales team. (Category A accounts be managed entirely by Brand Ambassador)