Essence of Role - Key Accountabilities :
Developing and Implementing :
- To Develop and execute Trade Marketing Strategy for the JKHC brands in the assigned geography
- Conceptualizing and formulating trade marketing calendar as per business strategy
- Drive width and depth for existing, New and focus Products through Field team and Distributors
- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.
- Designing Trade Promotion Programs for Retailers
- Driving share of shelf with Retailers and Merchandisers
- Building Retailer Relationship and Driving initiatives
- Shopper Activation: Instore Promotion and Activation
- Design and Execution of the Wholesale loyalty program
Experience Required :
- 4-6 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment
- Preferably should have handled this level of responsibility in previous assignments
- Should have handled General Trade/Modern Trade(preferably both) in the previous assignments
- Should have minimum 1 year of experience in Trade Marketing
- Qualitative and Quantitative Problem Solving Skills
- Understanding of FMCG categories (Personal Care)
Functional Skills Required :
- Understanding of FMCG categories (Personal Care)
- Sales Management, Planning and Operational Skills
- Sound knowledge of Sales processes
- Merchandising Skills - both paid and unpaid visibility
- Excellent Communication Skills
- Presentation Skills
- Qualitative and Quantitative Problem Solving Skills.
Didn’t find the job appropriate? Report this Job