Assistant Manager - Trade Marketing & Activation - Personal Care/FMCG

Trade Marketing & Activation Manager - Personal Care Major ( FMCG )

- Responsible for Overall Trade Marketing activities for Maharashtra & Gujarat

- Formulate & Implement Annual Sales, Distribution & Marketing Objectives, & Strategies in alignment with Organizational goals

- Coordinate C&F, logistics & Ensure optimum supply levels with channel partners to ensure timely deliveries to the customers; Recommended appropriate actions to distributors on Investment;

- Ensure application of Trade Pricing policies & practices

- Manage advertising & promotional expenditure within budgeted levels; identify cross-selling opportunities for product & build appropriate positioning; responsible for product knowledge, creating service/product awareness & visibility, devising Productivity generation plans

- Ensure smooth functioning of support processes like claim settlements, transaction related complaints, trade engagement programs, business promotion activities etc

- Build account development strategies for new service launch & sales initiatives; review channel performance, coordinate for marketing & customer support

- Maximize sales by forecasting accurate Monthly & Annual business expectations;

- Develop appropriate Product Portfolio in terms of positioning, contribution & market share

- Conceptualize & execute new product launches; grow sales by implementing advertising & marketing campaigns; Monitored effectiveness of key activities for fine tuning requirements; Identified new streams of revenue

- Reporting to National Trade Marketing Manager .

Candidate Requirement :

- Zonal work exposure will be an added advantage

- Should be from FMCG cos only

- MBA from top 25 B schools on apply

- Candidates across west zone - Only preferred

Narayan Iyer ( 098191 47645 )
PAN India Recruiters