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15/06 Disha Mehta
Delivery Lead - recruitment at Anlage Infotech

Views:33 Applications:8 Rec. Actions:Recruiter Actions:4

Assistant Manager/Specialist - Marketing Automation - IT (5-8 yrs)

Hyderabad Job Code: 1111234

- Manage a team of Marketing professionals and Marketo consultants

- Provide strategic guidance to marketing teams and the business, and support the implementation and management of campaign programs and automated workflows

- Responsible of team's performance evaluation, wellbeing, process related work assignment and operational excellence

- Manage and drive enhancements to our marketing technology infrastructure to advance our marketing effectiveness and operational efficiencies

- Be responsible for client relationships & manage client satisfaction and feedback processes

- Recruit, mentor, teach, and coach the team in best practices of marketing automation. Work with the team on core operational processes and uses of Marketo and Salesforce

- Work closely with the leads to chalk out team's annual priorities and long-term strategy

- Establish self as the main point of contact for project teams to connect on planning and execution discussions

- Execute a broad range of integrated marketing programs including email nurture campaigns, webinars, events, A/B testing and ABM campaigns to support regional sales objectives

- Configure the MA platform to create additional components of the campaign, such as campaign mailing lists, automated flows, web forms or personalization elements within the campaign assets

- Carry out quality assurance on all aspects of the finished campaign build in-line with defined processes

- Keep the project team informed via timely updates around project process, risks, and concerns to support day-to-day delivery of client marketing automation campaigns

- Develop a quick understanding of the business structure and priorities

- Educate clients on best practices in email marketing to implement in projects handled in day to day operations as per the industry standards

- Proven experience of maintaining a marketing database; performing data governance tasks to ensure a high level of data hygiene

- Provide key campaign reporting metrics to the project team as required

Women-friendly workplace:

Maternity and Paternity Benefits

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