Job description :
- In this role, you'll work on growing the brand's social media presence and engaging with our community on various social, review platforms online.
Your responsibilities will include :
- Ideating and implementing creative campaigns on social media for engaging with our community
- Planning content themes for every month based on external events (festivals/cricket/elections etc.) and the priority businesses of the brand
- Leveraging topical themes and trending topics on social media with agility in order to get higher organic reach and engagement
- Working with our brand ambassador and other influencers to amplify our content reach
- Boosting social media posts as ads to extend their reach beyond our community
- Tracking and improving on organic reach, engagement levels of posts regularly
- Managing the brand's reputation on social media by monitoring and addressing queries promptly
- Building a positive sentiment about the brand through course reviews and ratings on relevant online platforms
- Ensuring a constant supply of content for learner testimonials across all programs
Ideal candidate profile :
- 3-5 years experience in social media marketing roles at well known B2C startups in India
- Ability to ideate, think creatively and come up with innovative marketing solutions
- Hands-on experience in running ads on social media (FB, Instagram, Linkedin, Twitter)
- Comfortable working at a strategic level, and with diving deep into implementation as needed
- Proficient in English with excellent communication skill
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