Assistant Manager - Performance Marketing - Education

Location: Bangalore, Gurgaon

Key Responsibility:

Your primary job responsibility will include (and not limited to) -

- Plan, design and execute entire marketing roadmap for product launch

- Lead digital marketing efforts for online customer acquisition campaigns

- Design and execute PPC and PPM campaigns at scale across multiple channels like google, facebook, linkedin, etc.

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns

- Measure, analyze and understand marketing metrics to drive marketing decisions

- Manage email lifecycles to nurture leads and engage with customers

- Create content strategy for marketing collaterals such as landing pages, etc.

Qualification:

Qualification: MBA preferable

Experience: 3+ years of relevant work experience in digital marketing. Experience in international marketing will be an added benefit

Competency: (Top 3)

- Go-getter attitude, take complete ownership of the targets as well as delivery portfolio

- Market intelligence around best practices & current trends

- Ability to work in close coordination with senior management on critical time sensitive business initiatives