Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
09/07 Rohit Sharma
Senior Consultant at Antal International

Views:284 Applications:75 Rec. Actions:Recruiter Actions:5

Assistant Manager - Online Retention Marketing - Online/eCommerce (2-6 yrs)

Mumbai Job Code: 948548

Responsibilities :

- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.

- Analyzing Regular Customer Cohort Performance, both on a product & company level.

- Build retention marketing campaigns based on customer segmentation.

- Drive User Engagement in Lower Funnels using user engagement platforms

- Creating Email, SMS & Push Marketing Strategy & Campaigns to increase repeat rate & overall basket size.

- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required

- Have had prior experience of working on retention automation tools like Moengage, CleverTap, Optimove, Klavio etc.

- Exhibit the ability to understand user journeys and formulate new & meaningful touchpoints

- Exhibit analytical and data driven mindset to measure and improve retention

- Work towards rigorous A/B testing, have the acumen to determine the winning composition and adapt the learning to other campaigns

Base Location : Mumbai

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.