Consultant - HR at Be Jobbed Incorporation
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Assistant Manager - New Product Development - Consumer Product (3-5 yrs)
Position - Asst Manager New Product Development
Role & Responsibilities
Candidate is responsible for New Product Development based on current trends, BTL Activities, Brand Activation,Brand management, Product Costing
Product Management:
- Responsible for complete ownership of product from concept to end product on shelf
- Provide detailed business plan of the product/category; including contribution per product/product category
- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping
- Product costing and price point decisions in consultation with HOD
- Working with the SCM and Sales team to manage the lifecycle to the product
Market Immersion:
- Understand consumer habit and attitude towards the product category
- Understand and identify consumer needs, market trends and competition strategy
- Work on the need gap analysis through research and consumer interaction
- Work with external agencies to test new product concepts.
Activation:
- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner
- Analysis and product line customization for different channels of sales
- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.
- Feedback analysis from distributors and points of sales
- Order analysis and coordination with distributors and retail teams
- Customized marketing programs for different channels of sales
Job specification
Job knowledge:
- Is 23-28 years of Age (M/F) with a full time MBA / PG with specialization in sales & marketing
- 3-5 years professional experience in Product Development /Brand Management / Strategy department of any well known consumer product brand/company
- Has ability to pay attention to detail, strong listening, verbal and written communication skills
- Possess strong analytical/logical thinking skills and clarity of thought
- Comfortable to work across businesses and brands in a deadline driven, dynamic environment
- Is a team player & has a strong desire and ability to learn
Additional
Attributes: - Proficient in use of MS Office
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