Leadership Hiring/Candidate Delight at Staffio HR
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Assistant Manager - Marketing & Analytics - Media (3-5 yrs)
Assistant Manager Marketing & Analytics
Role:
- Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.
- Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency
- Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMS etc. to provide actionable insights and improve impact
- Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels
- Strategize, execute, monitor and optimize promotions to improve brand marketing health metrices such as retention, purchase frequency, cart value etc.
- Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms
- Research, identify and explore new marketing avenues relevant to the brand's overall marketing directives to diversify marketing portfolio and improve efficiency
- Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand
- Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects
- Co-ordinate with all internal stakeholders and external agencies to achieve the above
About you:
- At least 3 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.
- At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1 cr
- Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.
- Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.
- Has a thorough understanding of common social media algorithms and content delivery
- Has a thorough understanding of BI and research tools commonly used for marketing purposes
- Excellent with numbers, formulas
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