Assistant Manager - Market Research - FMCG Conglomerate

EXECUTIVE HIRING IS LOOKING FOR AN ASST. MANAGER - MARKET RESEARCH FOR AN FMCG CONGLOMERATE.

MBA in Marketing with exp. in MR AGENCY / FMCG.

KRAs -

- Close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities

- To assist in preparation of the brief that elucidates the problem

- Ensure that the Research Brief document accurately captures the problem and is approaching the right target group to solve it

- Engage with Research agencies to carry out the project

- Evaluate research proposal given by agencies and whether the solution it proposes, satisfies all the requirements in the brief

- Coordinate through all processes of research including brief finalization, proposal finalization, stimulus preparation and research fieldwork, before the findings are presented

- Ensure the agency fieldwork and reporting take place as per Service Level Agreements

- Suggest improvements in the reports to improve their focus

- Prepare a precise and focused summary of the agency report with a clear way-forward for the Marketing team.