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24/09 Lalit Sharma
CEO at Options India Group

Views:2144 Applications:267 Rec. Actions:Recruiter Actions:15

Assistant Manager - Market Research - FMCG (4-8 yrs)

Kolkata Job Code: 1160106

We are currently looking to close an Assistant Manager- Market Research position with the topmost FMCG Conglomerate in India. The position is be based in Kolkata.

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 50 billion and a turnover of US $ 10.0 billion, it is Rated among the World's Leading Companies by international publications. It has a very diversified product portfolio including Foods, Snacks, personal care, haircare, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.


- To serve as the single point of contact for the Marketing Team to facilitate any assistance needed in the understanding of the consumer.

- To enable decision making for the Marketing Team based on consumer preferences through proper application of research processes

- Identifying key business questions by ensuring close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities

- Translating business questions into research design that provides the best approach to answer the business questions.

- Managing multiple vendors to ensure BIC execution of research design including brief finalization, stimulus preparation, fieldwork monitoring etc.

- Analyze research and market data to identify insights and use them to influence decisions pertaining to multiple areas i.e. market interventions, GTM, Product development etc.

- Build tools and practices necessary to support ongoing, iterative research for large and growing brand and product team

- Manage ambiguity, work autonomously, meet deadlines and multi task in agile work environment




- MBA from reputed institute will be preferred

- Minimum 5 to 6 years of progressive experience in Insights (Consumer & Market) & Analytics (Regression, Classification etc.) is required.

- In-depth knowledge of variety (Product, concept, advertisement, pricing, Equity etc.) of quantitative and qualitative Market research technique is required

- Tight knit partnership skills and ability to work within a diverse team (Multiple functions) is required.

- Proven ability to derive insight from data and consumer understanding and successfully communicating it to drive action. Ability to connect multiple data points (Quant & Qual) is highly desired.

Expected remuneration : Approx Rs. 20.0-24.0 lacs per annum.

Job Location: Kolkata

Women-friendly workplace:

Maternity and Paternity Benefits

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