Assistant Manager/Manager - YouTube Channel Marketing - Education Startup

Job Title: YouTube Channel AM/Manager

Job Category : Marketing

Location : Gurugram

Firm: Well funded start up

Job Description :

ROLE AND RESPONSIBILITIES :

- Implement content strategy, video optimization, subscriber growth and viewership growth for Doubtnut's existing YouTube channels

- By running the team of YouTube Executives, take responsibility for the day-to-day operation of the all-YouTube channels

- To manage promotions and live events on the channels

- Strategize to increase the type of content through launching more channels

- Take responsibility for the overall look and design of all channels and make sure they obey all relevant branding guidelines.

- Use SEO/SMM tools and learning to grow the channel organically

- Devise and implement audience development strategies both on and off YouTube to increase viewing and subscriber numbers. A specific focus should be to grow the audience in content and regions with the most effective commercial return.

- Along with the YouTube Executives, create and implement a network schedule of when videos should be set live, in accordance with the editorial vision for the channels, required rights/holdback requirements, workflow issues, as well as other contractual obligations, and cross platform promotional and marketing campaigns

- In-depth understanding of audience engagement and retention metrics (e.g., Average view duration vs. % completion, watch time, etc.)

- Conduct extensive online and offline user research to understand what type of content is required and identify new opportunities

- Develop creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement

- Collaborate with the internal content team to ensure a continuous pipeline of content as per plans and objectives/targets

- Derive insights from YouTube Analytics, Google Analytics, and other social platforms, and measure impact on engagement

EXPERIENCE, SKILLS & Q UALIFICATIONS :

- 2 to 8 Years of experience of working on same or similar role

- Graduate or Postgraduate

- Should have the understanding of YouTube SEO

- Ability to deal with unknowns

- Ability to pursue targets aggressively and achieve them in time

- Strong execution skills

- Ability to lead team effectively