Assistant Manager/Manager - Trade Marketing - FMCG

Position : Assistant Manager / Manager - Trade Marketing

Reporting : Marketing Head

Purview : Pan India

HQ : Hyderabad

Job Description :

- Work closely in building the new business avenues in Malls, Airports, Railways.

- Work closely in formulating self-dispensing - Kiosk in most of the Major hospitals and elite public places.

- Monitor Brand Registrations and pricing strategy (Brand wise/State wise/SKU wise).

- Build B2B sampling and business initiatives in major 5 star hotels .

- Monitor discounts & Allowances Allocation for Regions/State in conjunction with Sales Director and Regional Heads.

- Communicate and facilitate achievement of volume target on month wise/brand wise/SKU wise basis.

- Ability to undertake Market Mapping/Segmentation of Market and defining Distribution objectives

- Measure market potential channel wise and identifying target segment.

- Track competition volumes and monitor competitor activities to evaluate our brand performance.

- Tracking distribution and sales performance on monthly/fortnightly/weekly basis.

- Market wise /Brand wise /Channel Category wise communication tool development for new launch and consistent performance of existing brands.

- Brand wise Development and Standardization of trade promotions in Ho Re Ca & Retail.

- Ensure participation in MELA and major exhibitions

- Continuous tracking of expenditure in GT and MT and analyse business impact

- Drive visibility and track execution of POS and monitor brand activations

- Work regional markets and build insights for the business