Assistant Manager/Manager/Senior Manager - User Acquisition - AdTech

Our Client is a leading global advertising technology company that develops innovative products for both publishers and advertisers.

Requirement :

- MBA from Premier Buisness School

Job Role

- Driving user growth and revenue for leading global advertising technology company that develops innovative products for both publishers and advertisers.

- Create, manage and experiment with new user acquisition campaigns

- Focus on customer acquisition and retention while chasing transactional profitability

- User Acquisition through Paid Marketing

- Continuously test and optimize new channels for user growth

- Planning and executing user retention and user reactivation programs

- Analysing user journey and implementing contextual push notifs and automated triggers for new user engagement

- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation

- Work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives

- Analysis of user behaviour and design targeted promotions

- Deliver volume, quality, TAT & cost outcomes for paid user acquisition (i.e. advertising) within India

- Growth Marker - Specialization in User Acquisition, to manage SEO, Content Marketing, ASO, SEM, Facebook Ads, Influencer Marketing, CRM, and Referral Marketing.