Managing Partner at Dimensions HRD Consultants
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Assistant Manager/Manager/Senior Manager - User Acquisition - AdTech (4-10 yrs)
Our Client is a leading global advertising technology company that develops innovative products for both publishers and advertisers.
- MBA from Premier Buisness School
- Driving user growth and revenue for leading global advertising technology company that develops innovative products for both publishers and advertisers.
- Create, manage and experiment with new user acquisition campaigns
- Focus on customer acquisition and retention while chasing transactional profitability
- User Acquisition through Paid Marketing
- Continuously test and optimize new channels for user growth
- Planning and executing user retention and user reactivation programs
- Analysing user journey and implementing contextual push notifs and automated triggers for new user engagement
- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation
- Work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives
- Analysis of user behaviour and design targeted promotions
- Deliver volume, quality, TAT & cost outcomes for paid user acquisition (i.e. advertising) within India
- Growth Marker - Specialization in User Acquisition, to manage SEO, Content Marketing, ASO, SEM, Facebook Ads, Influencer Marketing, CRM, and Referral Marketing.