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22/04 Shreeti
Senior Manager at PeopleKonnect

Views:108 Applications:38 Rec. Actions:Recruiter Actions:2

Assistant Manager/Manager - Revenue Strategy - Media (5-10 yrs)

Mumbai Job Code: 917393

Focus Areas:

The AD sales team works with the agencies and clients across the country to generate demand for the available audience on the platform. Advertisers evaluate platform basis the reach, video views, impressions specific to the target audience and geography required by each brand. This role requires the candidate to work on the revenue strategy & forecasting for the Digital Ad sales business by looking at industry spends, possible avenues of demand, growth forecasts, key category trends, audience prediction, competition benchmarking and pricing.

Role and Responsibilities:

- Build a revenue forecast for Ad sales business capturing all the revenue levers and sources

- Identify key categories which would lead to growth in revenue and define the GTM

- Build a pricing framework across all the inventory opportunities and benchmark the same with the competition

- Build an SMB revenue model by looking at the market potential, current & forecasted coverage, key sub-categories, audience fitment and pricing

- Prepare lucrative packages capturing the spread of offerings which lead to better conversion

Education, Experience Requirements:

- 8+ years of overall experience of Revenue planning & strategy with prior atleast 2-3 years of experience in digital media

- Education - Post graduation in Marketing/Finance

- Experience working with cross-functional teams such as Account Planning, Ad Operations & Marketing

- Passion for building clear, concise, and meaningful metrics

- Seasoned expert in analytics with a proven track record of data analysis, metric development, and report building

- Stellar communication skills, business intuition, judgement, and stakeholder management

Women-friendly workplace:

Maternity and Paternity Benefits

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