Assistant Manager/Manager - Performance Marketing - Advertising Firm

Details-

- Developing annual digital strategy roadmap - work closely with the brand team to chalk out annual plans & season launch plan, strategy & budgets, should understand the business, marketing & sales goals and have the capability to align digital to it.

- Undertake research to understand consumer and shopper trends, information-seeking behavior and usage of new age mediums.

- Ensure accurate tracking and reporting across all key metrics.

Tools & Technologies

- A basic understanding of Web, Mobile, Database technologies

- Hands on with Facebook Business Manager, Instagram Analytics, Google Analytics, Social media tracking & monitoring tools such Unmetric, Radian6, Meltwater, Fanpage Karma

- Basic understanding of Google Adwords

- Demonstrated ability to scale transactions and products digitally. Experience in managing scale a big plus

- Comfort with various digital and analytics tools.

- B2B digital marketing experience a plus.