Assistant Manager/Manager - Marketing - International Business - Automobile - IIM/ISB/MDI/FMS

We have an urgent opening with a leading Automobile player for Assistant Manager / Manager - Marketing for International Business.

Full time MBA (Marketing) from premium Business School (IIM, ISB, XLRI, FMS, IIFT, MDI, XIM, SIBM, SCMHRD, JB, SP Jain etc)

Batch 2012 / 2013 / 2014

Roles & Responsibilities:

Regional Marketing:

- Advertising & promotion execution-Managing advertising and promotional budget

- Media Understanding-Develop Regional Marketing plans

- Cater region's marketing requirement through agency management - Creative, BTL, Digital marketing, Media, PR & Marketing Research.

- Trade Marketing-Merchandising/ Trade shows / Exhibitions

- Launch Management execution- Support new launch as per country wise product plan

- Develop and execute BTL activations.

- Coordination with Brand marketing team for planning marketing strategies

- Coordination with Sales team for executing marketing & channel strategies

Key Deliverables:

- Keep a close check on the markets and consumers to identify new trends/insights.

- Brand Scores (Brand Awareness, Brand Activation)

- Timely and successful completion of key marketing initiatives

- Brand Volume & Market Share