Assistant Manager/Manager - Digital Marketing - BFSI

Responsibilities:

- Accountable for an integrated development and maintenance of digital assets website, social media platforms, blogs, ePR. Content design and development across properties to drive acquisition, engagement and stickiness.

- Design internet marketing plan and strategies which include but not limited to search engine optimization (SEO), search engine marketing (SEM), landing page optimization and pay per click (PPC) management

- Build Brand visibility through offline channels - Content development for offline media - financial dailies, magazines, e magazines - on financial services,financial concepts, data led articles. Events / Conclaves / Campus activities.

- Develop and implement activation for mobile apps, online visitors; monetization plan for apps, website

- Track and analyze engagement, loyalty and visitor flow metrics, consumer research.

- Independently contract and manage external agencies as required

Skills Required:

- Hands-on digital marketing skills in

- Exceptional writing and content creation skills

- 3+ years of experience in online marketing

- Strong Communication skills

- Creative flair and enthusiasm for new ideas and concepts

- Good relationship management skills and a good team player

Professional Requirement:

Familiarity with the overall Web site development process. User interface design issues, Information Architecting, writing for the Web, online marketing and brand building through social /digital media.