Associate Consultant at MCPL
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Assistant Manager/Manager - Corporate Strategy - Marketing Analytics - Retail (1-7 yrs)
Currently we are Looking out Professionals for Our Prestigious Retail Client
Role Title: - AM/Manager-Corp. Strategy - Marketing Analytics
Location: - Bangalore
Looking for people who have actually worked on Loyalty and CRM analytics - and have some business experience either as offering similar solution to other companies or within apparel or retail companies.
a. Marketing Analytics/CRM subject matter expert to ALBL's brands (business units) performing following tasks
- Understand brand's analytics asks on Marketing and business priorities and collaboratively formulate approaches to solve them
- Develop analytical framework, gather required data and conduct analysis to generate actionable insights to improve Marketing/CRM program effectiveness
- Track campaign and loyalty program performance and deep dive to understand success or failure factors and advise areas of improvement
b. Vendor management
- Be the central point of contact for the 3rd party Marketing Analytics partner to ensure smooth functioning between brands and partner
- Understand vendor products capabilities and facilitate their adoption and effective usage across various Arvind Fashion brands
c. Project manage and own the delivery of advanced analytics/CRM projects
d. Create and deliver presentations of analytical findings to relevant stakeholders (Head Strategy, Business Heads, CEO etc.)
e. Be at the forefront of the latest advancements in Marketing Analytics and drive best practices adoption within the organisation.
Priyanka
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