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12/04 Rajdeep Singh
Principal Consultant at Jubilant HR Consultant

Views:342 Applications:99 Rec. Actions:Recruiter Actions:20

Assistant Manager/Manager - Content & Communication - Life Insurance (5-13 yrs)

Mumbai Job Code: 913294

Our Clients are a well-established Life Insurance Company. They are a joint venture between diversified financial services conglomerate in India and one of the oldest life insurance companies in the world. Headquartered at Mumbai.

Job Role - Content & Communication Manager.

Department - Digital Marketing.

Reporting - Sr. Manager - Digital Marketing.

Purpose of the role:

To create the content roadmap and drive content asset creation across multiple digital touchpoints spanning across on page, off page and social to drive conversations and create connections with users / prospects / customers.

Responsibilities:

- To generate ideas for developing content around product and its offerings.

- To create all long form content requirements - product descriptions, approach notes, blog, newsletters, PR articles.

- To develop content strategy aligned with short-term and long-term targets.

- To interpret creative briefs and share innovative creative concepts.

- To continuously monitor website traffic across pages and user engagement metrics.

- To optimize content according to SEO.

- To be in love with the process of developing a story which is engaging and informative to the readers.

- To be able to upload content on website using content management systems (CMS).

Education & Experience:

- Minimum 5 to 8 years of content writing experience along with working knowledge of SEO.

- An understanding of the insurance industry is preferred.

Functional competencies:

- Content Management.

- SEO Management.

- Social Media Management.

Behavioral competencies:

- Customer centricity.

- Execution Excellence.

- Collaboration.

Women-friendly workplace:

Maternity and Paternity Benefits

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