jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
21/08 Amala Shah
Senior Executive at Flexability RPO

Views:220 Applications:68 Rec. Actions:Recruiter Actions:0

Assistant Manager/Manager - Consumer Insights/Programming Insights - Media Firm (4-8 yrs)

Mumbai Job Code: 1303950

Responsibilities :

- Monitor key performance indicators (KPIs) and track the channel's performance against industry benchmarks.

- Conduct in-depth research and analysis on industry trends, competitor activities, and audience preferences to identify new opportunities and challenges

- Derive learnings from past case studies- Success and failures

- Drive viewership growth through:

a. FPC Optimisation

b. Break Pattern Optimisation

c. Strategic and tactical changes through in-depth analysis

d. Continuous monitoring of Consumer data, Competition, distribution, shows, markets and campaigns

- Ensure smooth operations by ensuring timely closure of FPC, advance planning and communication to key stake holders

- Collaborate closely with cross-functional teams, including programming, marketing, Operations and sales, to align research findings with business objectives.

- Present research findings, reports, and recommendations to senior management and stakeholders in a clear and compelling manner.

Qualifications :

- Understanding of BARC software is a must

- Bachelor's degree in market research, business administration, media studies, or a related field. A master's degree is preferred.

- Proven experience (5-7 years) in market research, strategy, or insights roles, preferably within the broadcasting or media industry.

- Excellent analytical skills, with the ability to gather, interpret, and synthesize complex data from multiple sources.

- Exceptional communication skills, both written and verbal, with the ability to present insights and recommendations effectively to diverse audiences.

- Ability to work collaboratively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.

- A passion for the broadcasting and media industry, with a keen interest in staying updated on industry trends and emerging technologies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.