Senior HR Executive at ACS Counsultance
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Assistant Manager/Manager - Branding - FMCG (3-8 yrs)
- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
- Contributes to annual brand planning process.
- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.
- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.