Assistant Manager/Lead - Brand Communication - IT

Expectations

- Be the voice of the consumer internally

- Comfortable with writing short-form copy for digital ads

- Drive innovation and bring in new communication ideas on the basis of market research, consumer insights, and business imperatives

- Strong understanding of how creative processes work and what has creative efficacy

- Manage and grow video content on various platforms like Youtube, Instagram, Facebook and HomeLane blog

- Manage the Brand calendar and keep all verticals aligned

- Work on creating marketing collaterals, ensure the same are released as per schedule

- Understand the brand and ensure that all our communication is aligned as per the brand guidelines

- Project manage each campaign, creative requirements from different departments and deliver as per the deadlines

- Must have a good understanding of visual, propositions and insights work from the communication point of view

- Should be able to give feedback to agencies based on the output

Desired Skills and Experience

- Relevant work experience of working on brands managing the communication and brand strategy. Preferably from core marketing background or advertising agency

- Prior experience at a startup is preferred (not mandatory)

- A strong understanding of the digital space

- Comes with industry contacts and publisher connections has worked with vendors across domains

- Excellent communication skills

- Experience of working in unstructured environment, entrepreneurial in nature