Director at TheRecruit
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Assistant Manager - Digital Marketing - Retail (4-9 yrs)
- Developing and managing digital marketing campaigns.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Created ongoing strategies and executed social media campaigns (social media contests, promotions and offers) through email marketing, affiliate marketing, paid advertising and blogger outreach/Influencer marketing.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website. Evaluating customer research, market conditions and competitor data.
- Tracked effectiveness of social media campaigns by analyzing growth of reach, sales and community engagement through social media tools E-comm - marketing promotions, budgeting and planning Other E-comm partners marketing promotions, budgeting and planning, influencer marketing, contests and ads, photoshoots, influencer marketing, awards Ensure that digital campaigns meet budgets and ROI goals.