We have an opening as a Assistant Manager-Digital Marketing with one of our client.
Job Location : Bangalore
Job Description :
- Paid Media Campaigns (Google, Programmatic, All social channels, 3rd party etc.)
- Build objectives and strategies for online product campaigns along with linkages to any offline campaigns being run.
- Planning and executing campaigns across product segments with the agency.
- Co-ordinate with agencies to ensure smooth execution of the same. Monitoring to improve efficiencies.
- Identifying new opportunities for Search Engine Marketing for the brand.
- Social Media
- Working with the creative and digital agency to create relevant and high impact content to drive engagement for the brand across social media platforms like LinkedIn, Facebook, Instagram, WhatsApp, YouTube.
- Amazon Campaigns
- Set-up, execute, monitor, and report Amazon Campaigns through Amazon Ad Central.
- Microsites
- Ideation and creation of Microsites with the agency.
- Improving and monitoring existing Company microsites like Company advantage.in, jointherevolution.co.in, explore.in etc.
- Driving traffic to these micro sites and improving lead generation through these microsites.
- Search Engine Optimization (SEO)
- Plan SEO strategies and implement & monitor the SEO activities with the Digital Agency.
- Email Marketing and Lead generation Campaigns
- Knowledge and experience of creating, setting up, executing, and monitoring of email campaigns through CRM tool like Pardot (Sales Force) or LeadSquared.
Company website :
- Help with content creation and optimization of the website.
- Company ecommerce website
- Work with agency to improve Company's online business on Company
- Database Collation and Management
- Help to organize and utilize databases across categories for technology marketing purposes.
- Reporting
- Excellent PowerPoint and Microsoft excel skills for reporting of various marketing activities.
- Customer Lifecycle Program
- Experience in setting up and running a CLP program
Veena
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