Assistant Manager - Digital Marketing - IT

We have an opening as a Assistant Manager-Digital Marketing with one of our client.

Job Location : Bangalore

Job Description :

- Paid Media Campaigns (Google, Programmatic, All social channels, 3rd party etc.)

- Build objectives and strategies for online product campaigns along with linkages to any offline campaigns being run.

- Planning and executing campaigns across product segments with the agency.

- Co-ordinate with agencies to ensure smooth execution of the same. Monitoring to improve efficiencies.

- Identifying new opportunities for Search Engine Marketing for the brand.

- Social Media

- Working with the creative and digital agency to create relevant and high impact content to drive engagement for the brand across social media platforms like LinkedIn, Facebook, Instagram, WhatsApp, YouTube.

- Amazon Campaigns

- Set-up, execute, monitor, and report Amazon Campaigns through Amazon Ad Central.

- Microsites

- Ideation and creation of Microsites with the agency.

- Improving and monitoring existing Company microsites like Company advantage.in, jointherevolution.co.in, explore.in etc.

- Driving traffic to these micro sites and improving lead generation through these microsites.

- Search Engine Optimization (SEO)

- Plan SEO strategies and implement & monitor the SEO activities with the Digital Agency.

- Email Marketing and Lead generation Campaigns

- Knowledge and experience of creating, setting up, executing, and monitoring of email campaigns through CRM tool like Pardot (Sales Force) or LeadSquared.

Company website :

- Help with content creation and optimization of the website.

- Company ecommerce website

- Work with agency to improve Company's online business on Company

- Database Collation and Management

- Help to organize and utilize databases across categories for technology marketing purposes.

- Reporting

- Excellent PowerPoint and Microsoft excel skills for reporting of various marketing activities.

- Customer Lifecycle Program

- Experience in setting up and running a CLP program

Veena