Assistant Manager - Digital Marketing - FMCG

KEY RESPONSIBILITIES

- Enhance brand awareness within the digital space for home Care Product brand; design, build and maintain social media presence and drive engagement

- Create and drive content with the help of digital agency on social media handles

- Identify trends and insights to create engaging content

- Prepare and manage digital marketing budget

- Manage & respond to Consumer feedbacks and complaints

- Expand Digital Footprint by entering relevant platforms

- Explore new platforms for brand to reach out to consumers

- Drive follower base on Instagram, ShareChat and Helo

- Implement Integrated digital campaigns

- Create campaigns around fluid and fixed moments suitable for the brand

- Reach amplification for on-ground activation

- Designing Product launch campaigns to provide incremental reach to traditional media

- Spearhead initiatives to drive e-commerce business

- Drive business on e-commerce channel as per plan

- Designing Campaigns for new and existing SKUs utilizing various promotional assets across the e-commerce platform along with KAMs to promote business

- Regular tracking of availability of SKUs across platform

- Listing of appropriate SKUs for the platform, designing newer formats for the platform

- Manage the home Care Product devotional mobile APP on Android and iOS

- Ideate and design new engaging content for the APP

- Scout for partners to create credentialized content

- Drive IN-app engagement through notification campaigns on the platform with the help of APP engagement partner

- Generate insights using the data analytics platform of Adobe to understand user behavior

- Identify opportunities to monetize and generate revenue stream using the APP

- Promote APP downloads using various marketing tools at an effective cost

- Sustain and proliferate APP's active user base

- Manage & respond to Consumer feedback and complaints

- KaiOS APP development to be explored for future

- Upgrade and contemporize the APP UI regularly

- Interact with Social Media Command Centre team

- Track digital reach, SOV, engagement vs competition monthly

- Gather insights for business objectives through social media listening tools

- Utilize new digital databases purchased by the team for the business

- Interact with Corporate Communications team

- Promote the brand internally using email, website, newsletters, App