Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
01/01 Vinod Pandey
Head at PMS Consulting

Views:3522 Applications:295 Rec. Actions:Recruiter Actions:141

Assistant Manager - Digital Marketing - FMCG (2-4 yrs)

Chennai Job Code: 780605

KEY RESPONSIBILITIES

- Enhance brand awareness within the digital space for home Care Product brand; design, build and maintain social media presence and drive engagement

- Create and drive content with the help of digital agency on social media handles

- Identify trends and insights to create engaging content

- Prepare and manage digital marketing budget

- Manage & respond to Consumer feedbacks and complaints

- Expand Digital Footprint by entering relevant platforms

- Explore new platforms for brand to reach out to consumers

- Drive follower base on Instagram, ShareChat and Helo

- Implement Integrated digital campaigns

- Create campaigns around fluid and fixed moments suitable for the brand

- Reach amplification for on-ground activation

- Designing Product launch campaigns to provide incremental reach to traditional media

- Spearhead initiatives to drive e-commerce business

- Drive business on e-commerce channel as per plan

- Designing Campaigns for new and existing SKUs utilizing various promotional assets across the e-commerce platform along with KAMs to promote business

- Regular tracking of availability of SKUs across platform

- Listing of appropriate SKUs for the platform, designing newer formats for the platform

- Manage the home Care Product devotional mobile APP on Android and iOS

- Ideate and design new engaging content for the APP

- Scout for partners to create credentialized content

- Drive IN-app engagement through notification campaigns on the platform with the help of APP engagement partner

- Generate insights using the data analytics platform of Adobe to understand user behavior

- Identify opportunities to monetize and generate revenue stream using the APP

- Promote APP downloads using various marketing tools at an effective cost

- Sustain and proliferate APP's active user base

- Manage & respond to Consumer feedback and complaints

- KaiOS APP development to be explored for future

- Upgrade and contemporize the APP UI regularly

- Interact with Social Media Command Centre team

- Track digital reach, SOV, engagement vs competition monthly

- Gather insights for business objectives through social media listening tools

- Utilize new digital databases purchased by the team for the business

- Interact with Corporate Communications team

- Promote the brand internally using email, website, newsletters, App

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.