Assistant Manager - Digital Marketing - FMCG

KEY RESPONSIBILITIES

- Enhance brand awareness within the digital space for home Care Product brand; design, build and maintain social media presence and drive engagement

- Create and drive content with the help of digital agency on social media handles

- Identify trends and insights to create engaging content

- Prepare and manage digital marketing budget

- Manage & respond to Consumer feedbacks and complaints

- Expand Digital Footprint by entering relevant platforms

- Explore new platforms for brand to reach out to consumers

- Drive follower base on Instagram, ShareChat and Helo

- Implement Integrated digital campaigns

- Create campaigns around fluid and fixed moments suitable for the brand

- Reach amplification for on-ground activation

- Designing Product launch campaigns to provide incremental reach to traditional media

- Spearhead initiatives to drive e-commerce business

- Drive business on e-commerce channel as per plan

- Designing Campaigns for new and existing SKUs utilizing various promotional assets across the e-commerce platform along with KAMs to promote business

- Regular tracking of availability of SKUs across platform

- Listing of appropriate SKUs for the platform, designing newer formats for the platform

- Manage the home Care Product devotional mobile APP on Android and iOS

- Ideate and design new engaging content for the APP

- Scout for partners to create credentialized content

- Drive IN-app engagement through notification campaigns on the platform with the help of APP engagement partner