Assistant Manager - Digital Marketing - Education

Assistant - Digital Marketing will be responsible for developing and executing the company's online marketing strategy. The ideal candidate is well-rounded: analytical, and metrics driven.

Job Responsibilities :

- The Performance Marketing Specialist will be responsible for working on multiple digital accounts and campaigns

- Plan and execute digital marketing campaigns across multiple ad platforms aligned to business objectives

- Identify trends, insights and optimize campaign performance based on the insights

Required Experience :

- Should have 2 - 4 years of experience in digital marketing

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert

- Up to date with the latest trends and best practices in online marketing and measurement

- Collaborate with multiple stakeholders to optimize campaigns, landing pages based on the real-time performance and ROI

Desired Skills and Experience :

- Graduate/PG Degree. Strong Analytical bent of mind preferred.

- Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics etc)

- Experience in setting up and optimizing Google Adwords, Facebook, LinkedIn, Display media campaigns

- Strong analytical skills and data-driven thinking

- Experience in salesforce OR any other CRM platform would be an added advantage