Roles & Responsibilities :
- Planning, targeting, executing and communicating campaign activities with other internal business units.
- Content sourcing and management in collaboration with creative & design team, category and marketing teams
- Run daily / weekly campaign activities track the response and effectiveness.
- Media understanding, customer understanding and marketing analysis.
- Responsible for campaigns through Own media & merchandising channels.
- Closely coordinate with the internal design & marketing team to finalize design.
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