Assistant Manager - Digital Marketing - BFSI/FMCG

Specialization: Website, Digital Products, Analytics, SEO & Content

Role Summary: Responsible for developing and executing digital marketing activities

Key Result Areas

Website:

- Own and manage corporate brand website

- Derive consumer, business, and technical insights through analytics tools such as Google Analytics and Adobe Analytics

- Implement actionable for insights derived through such tools

- Manage multiple internal stakeholders for website content updation

Digital Products:

- Manage consumer facing digital products such as ecommerce journeys

- Work with a cross-functional team of IT, Digital, Ops, sales, call centre, legal, and others to manage and optimize the ecommerce journey of the brand

SEO & Content:

- Responsible for website SEO

- Drive traffic to the website through whitehat SEO tactics

- Create content along with agency to create articles, blogs, to generate positive brand image and to organic traffic

- Create engaging content on the technical aspects of insurance to be published on our platforms as well as 3rd party platforms

- Liaise with L&C, Finance, Purchase for approvals for various delivery requirements

- Prepare reports for analysis and reporting monthly to optimize current processes

E Skills Required

- Understanding of UI/UX design principles to be used for designing the website and digital products

- Deep understanding of technical aspects of website such as HTML, CSS as well as the SEO (meta tags, redirects etc)

- Deep understanding of different digital marketing activities and tools

- Understanding of branding and marketing principles

- Analytical skills to forecast and identify trends and challenges

- Hands on experience in using Content Management Systems, preferably AEM. Or, other CMS such as Wordpress

- Hands-on experience on analytics tools including but not limited to Google Analytics, Adobe Analytics

- Excellent communication skills. Must be able to articulate a good communication brief and evaluate creative content in line with the given brief

- Knowledge and understanding of the BFSI industry will be good but not mandatory

- Basic Computer skills including MS Office (Excel, Powerpoint, word etc.)

- Good presentation skills - both in making decks as well as presenting thoughts and ideas

Essential Desired

Qualification Bachelor's Degree in any field Undergraduate in engineering

MBA (Marketing \ Communication\ Media) or Masters with a leading institute

Experience 5-6 years