JOB RESPONSIBILITIES : - Assist in development of marketing plans &amp; communication calendar for the digital business of the firm. - Take ownership of flawless execution of integrated digital marketing plans across multiple channels - direct, display, search, mobile &amp; social. - Assist in development of product marketing material in form of presentations, hand-outs, videos, et al for all new features as &amp; when introduced in our online transaction portals. - Liaise the agency &amp; publisher relationships. This shall include communicating marketing campaign briefs, collaborate for creative &amp; communication plan for each campaign, creative iteration, development of final creative materials &amp; timely launch of campaigns. - Monitor each campaign metrics. Prepare end to end reports &amp; dashboards. This shall include aggregating data from display, search, social, direct marketing campaigns as well as in-house data sciences team. - Build &amp; manage a knowledge center for all marketing campaigns as well as historical performances so as to guide future planning &amp; influence budgets. - Share monthly site, engagement &amp; business metrics with larger teams. - Liaise with multiple departments to secure approvals for campaigns &amp; campaign materials, whenever needed. - Conduct periodic surveys of the product users as well as prospects to assess their product understanding &amp; use that as insight for future campaigns as well as overall marketing plans. YOUR SKILLS, COMPETENCIES &amp; QUALIFICATIONS : - A self-starter and results-orientated with keen eye for details - Atleast 2 years of experience of being part of small to medium size digital marketing teams in agency or a direct client role - Experience in developing &amp; executing performance-driven marketing campaigns - Outstanding oral &amp; written communication skills - Excellent at writing and editing copy - Expert understanding of Analytics tools like google analytics, mixpanel, crazy egg, etc. - Understanding of ecommerce, digital advertising, email marketing, targeted advertising, marketing analytics &amp; social media. - Comfort &amp; ability to work in a fast-paced, analytics-minded environment - Educational qualification in Mass Media Communication or an equivalent qualification would be a plus - Past experience in Banking, Insurance or Mutual Fund companies will be a plus Salary Offered : 6-12 LPA

Mumbai

Assistant Manager - Digital Marketing - BFSI 

Assistant Manager - Digital Marketing - BFSI  ,Job Description for Assistant Manager - Digital Marketing - BFSI  in Anther HR Solutions in  Mumbai for (2-7) years of experience. Apply Now!

Job Description for Assistant Manager - Digital Marketing - BFSI  in Anther HR Solutions in  Mumbai for (2-7) years of experience. Apply Now!