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Assistant Manager/Deputy Manager - Performance/Digital Marketing - Education (5-8 yrs)
Assistant Manager/Deputy Manager - Performance (Digital) Marketing
AM/ DM - Digital Marketing
Job Summary : We are looking for "AM/ DM - Performance Marketing" required for India's leading education company. Position is in Mumbai.
Location : Mumbai
Purpose : This role holder will plan, implement and monitor all Digital marketing activities for Euro Kids & Kangaroo Kids brand with respect to Performance Marketing, SMM, Website Management, SEO, Google Listings, ORM tools & Google Analytics.
Role & Responsibilities :
1. Responsible for marketing spends on mobile/web channels for user acquisition
- Set acquisition and growth targets and improve them QoQ for channels such as LinkedIn, Facebook, Google Adwords, Bing Display, Affiliates channels.
- Candidate will be key personnel for driving 80000 admissions for EuroKids and 7000 admissions for Kangaroo Kids + Franchise B2B Lead Generation
- Setting up, Tracking and Analyzing analytics tools to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
- Adopting Search engine optimization (SEO)/ Search Engine Marketing (SEM), PPC ; Paid and Organic marketing initiatives.
- Developing creative content for use on the digital platform; preparing implementation schedule and budget.
2. Design, build and maintain social media presence for EK & KK Franchisee :
- Implementing best practices for raising brand awareness, brand recall and consistency in social media messaging through Social media marketing strategies.
- Leveraging social media platforms i.e. Facebook, Instagram, Twitter for lead generation to deliver qualified leads/ ROI to business.
- Performing research on current benchmark trends and audience preferences
- Identifying current affairs and highlights that maybe leveraged to run lead generation campaigns for the pre-school network.
- Improving user experience on the company's websites (including design, content, and usability)
Education :
- Any Graduate/PG with 5 to 8 years of hands on experience in Digital Marketing/ website design and content, email campaigns etc.
- Certified in Digital/ Branding/ Marketing
- Hands on experience in performance marketing and digital platforms like Facebook, Google SEM, Google SEO, GMB etc.
- Google Analytics and Mobile Measurement Tools like Appsflyer/Singular/Firebase
- Well versed in Data Analysis and making sense of data.
Send your updated resume/cv/profile to teamteknik.ashutosh@gmail.com
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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