Consultant at Xpert Conexions
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Assistant Manager/Deputy Manager - Digital Marketing - FMCG/Healthcare (3-6 yrs)
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Brainstorm new and creative growth strategies & develop digital content for branding & promotion
- Implementing Digital promotion strategies
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal& external teams to create digital campaign pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption of new technology where appropriate
What we are looking for:
Knowledge & Skill :
- Thorough knowledge and expertise in Social Media Marketing
- Detail understanding & knowledge of new technology and digital platforms
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Outstanding communication & interpersonal skill
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