Assistant Manager/Deputy Manager - Digital Marketing - Automobile

- Responsible for developing, executing and managing multiple paid marketing advertising campaigns, which run on different platforms like Google AdWords, Bing/Yahoo ads, and Facebook.

- Generating maximum revenue within the designated budget.

- Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns

- Handling Leads, Calls and online sales of Product & Services generation campaigns.

- Creating weekly, monthly and quarterly digital marketing plans and strategies to drive revenue and brand awareness.

- Perform keyword research, trend analysis, and effective ad copy to deliver proper messaging.

- Improving Avg. Position, CTR & Controlling Avg.CPC of the Campaigns by (Quality Score) increasing relevancy of the keywords within an ad group & with the corresponding ads & web pages.

- Targeting the right customers by optimum Geographic & Demographic targeting.

- Keyword Analysis, Search term Analysis, Quality Score Analysis etc.

- Optimizing, Advertising & Promoting Brands in the International as well domestic market for increasing leads, traffic and Search Engine rankings for generic, brand and geo targeted keywords.

- Co-ordinating with clients, Design, Development, content and Landing Page Creation Team.

- Analysing Customer activity on website through Mouseflow & Mousestats and giving suggestion to development team to improve website performance.

- Assisting the company's business development team in developing proposals within the digital marketing segment.

- Evaluating the effectiveness of marketing programs, providing market analysis and insights to senior management.

- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates.

- Formulating digital strategy for delivering best ROI for campaigns on various result-oriented matrices of cost per click.

- Assisting the Senior Manager in the development of short and long-term strategic plans including annual business plans, media, and promotion and innovation pipeline strategy with P&L and budget responsibility highlights.

- Proficient in using Google Analytics (Site Catalyst) or equivalent web analytics platforms to create dashboards and analyze data.

- Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities.

- Analyzing website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.

- Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.

- Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts.

- Providing actionable insights on the performance of digital channels.

- Performing large-scale optimization and statistical analysis in areas of Digital and Social Analytics.

- Leading and managing direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion.

- Using Google Analytics data to optimize FB Ad campaigns.

- Monitoring and optimizing FB campaigns on daily basis and keep tracking of performance metrics.

- Ensuring submission of website in major search engines, directories & social bookmarking sites.

- Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increase the use of social media for brands.

- Monitoring all the consumer forums for the Online Reputation of the company.

- Engage consumers through day-to-day management of Brand presence on social media platforms like Face book, Twitter and You Tube etc.

- Creating content for email marketing by newsletters/e-mailers.

- Improvement for online marketing activities and content planning.

- Responsible for Social media marketing using channels like Facebook, twitter, YouTube, Wikipedia.

- Monitoring and updating all social media outlets: pages, sites, blogs, etc. on daily basis and respond to posts/comments.

- Gained experience in resolving client's queries/ issues and assisting them choosing the right product.

- A keen performer with strong analytical, mentoring & organizational abilities.

- Adaptable and a quick learner; possess skills to work under pressure.