Assistant Manager/Deputy Manager - Consumer Market Insights - FMCG

Consumer Market Insights - AM/DM - Domestic FMCG Brand

Role & Responsibilities :

Leading in-house Market Researches (Qualitative & Quantitative) :

- Developing effective and efficient research plan (approach & methodology) for the studies

- Creating all research instruments like questionnaire, sampling plan, field brief note etc.

- Coordinating for samples and lab results with production and R&D team to ensure on time performance.

- Supervising and ensuring effective (with quality) and timely fieldwork completion of quantitative market research studies

- Conducting qualitative in house market research studies by moderating

Managing external agencies / vendors for full studies/ fieldwork :

- Ensuring best agencies/ promoters are on board (value- quality & price) to help in logistics for market research projects

- Liaisoning with external agencies during execution of research

- Monitoring the processes to ensure timely completion of the fieldwork activity meeting all quality standards

Analyzing / Insighting :

- Finalizing PowerPoint presentations for Quantitative in house studies conducted

- Creating PowerPoint presentations for Qualitative in house studies conducted

- Reviewing reports prepared by external agencies and ensuring the findings are complete and accurate as per the research brief/ objectives

- Creating executive summaries for all strategic projects (in house and otherwise) for management

- Collating Industry/ market trends, information on competition on monthly basis

Leadership :

- Take onus of the all Market Research Projects' related to assigned brand / market

- Identifying requirements for market research projects as per organization's business objectives

- Presenting findings of projects done to Management in an effective manner

- Managing finances to ensure the best output at the most optimum costs