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Consultant at Michael Page India
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Assistant Manager - Customer Marketing - Alcohol Beverages (4-9 yrs)
The incumbent of this role will be responsible to develop and execute customer marketing initiatives and strategies and effectively improve the profit
Responsibilities include:
- To act as an effective link between sales and marketing by ensuring that the required information is readily available to each other and exchanged in a timely and comprehensive manner
- Liaise with Brand Marketing and Field Sales to gather feedback on local activations and support the National Customer Marketing Manager in decision making
- Ensure the sales team have the required tools to implement the agreed activation plan and adequately provided for by the central marketing.
- POSM kit development, installation and management including reordering frequently required items and phasing out/deleting inactive items.
- Execute activation calendar in association with National and Regional Marketing team
- Track and report feedback on local activations
- Manage 3rd party providers/local vendors across event management, POS warehousing and logistics
- Frequently review and manage regional A & P budget and suggest alternatives/solutions for optimization
- Conducting basic trade trainings on the key brands in alignment with central SOPs
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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