Assistant Manager - Content Writing - Life Insurance

Assistant Manager - Content Writing - Life Insurance 

 Our Clients are a well-established Life Insurance Company. They are a joint venture between diversified financial services conglomerate in India and one of the oldest life insurance companies in the world. Headquartered at Mumbai.

Job Role - Content & Communication Writer

Department - Digital Marketing

Reporting - Sr. Manager - Digital Marketing

Responsibilities:

- To generate ideas for developing content around product and its offerings

- To create all long form content requirements - product descriptions, approach notes, blog, newsletters, PR articles.

- To develop content strategy aligned with short-term and long-term targets

- To interpret creative briefs and share innovative creative concepts

- To continuously monitor website traffic across pages and user engagement metrics

- To optimize content according to SEO

- To be in love with the process of developing a story which is engaging and informative to the readers.

- To be able to upload content on website using content management systems (CMS)

Experience - 3 to 8 yrs of experience in content writing, preferably from Insurance Industry.