Assistant Manager - Content Marketing - eLearning/EdTech

Assistant Manager - Content Marketing

Our Client is a reputed leader and well-known name in e-Learning/EdTech space across India in higher education providing cutting edge online programs like AI ML, BA-BI, Cloud Computing, Cyber Security, Digital Marketing, Data Science, etc.

Responsibilities :

- Create compelling content that increases our web presence as well as nurtures existing subscribers/lead base.

- Create and improve templates, scripts and various other content for the sales team

- Duties include researching and writing content based on the content marketing strategy

- Create content for Blog, Newsletter, Email, and Whitepapers/eBooks, each month to drive leads and awareness to the programs.

- Edit, proofread, and improve existing content.

- Work with internal teams (sales, operations & product) to collect information for marketing content.

- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social, email, mobile and video

- Work with internal teams to share the content through various channels

- Measure the results of content marketing activities and sharing insights with the larger team.

- Develop editorial calendar, work with peer teams to implement it and ensure deadlines are met.

Requirements :

- Bachelor's/PG degree in Communications/Marketing or related field

- Excellent written and verbal communication.

- Strong interpersonal and communication skills.

- Editorial mindset with an ability to predict audience preferences.

- Past experience building audiences, exposure to an international audience is a plus

- Experience in creating various types of content and growing a database/audience.

- Ability to work in a fast-paced environment, with multiple priorities while maintaining focus on details, execution, and results