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Principal Consultant at Simply People
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Assistant Manager - Content Marketing - eLearning/EdTech (2-4 yrs)
Assistant Manager - Content Marketing
Our Client is a reputed leader and well-known name in e-Learning/EdTech space across India in higher education providing cutting edge online programs like AI ML, BA-BI, Cloud Computing, Cyber Security, Digital Marketing, Data Science, etc.
Responsibilities :
- Create compelling content that increases our web presence as well as nurtures existing subscribers/lead base.
- Create and improve templates, scripts and various other content for the sales team
- Duties include researching and writing content based on the content marketing strategy
- Create content for Blog, Newsletter, Email, and Whitepapers/eBooks, each month to drive leads and awareness to the programs.
- Edit, proofread, and improve existing content.
- Work with internal teams (sales, operations & product) to collect information for marketing content.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social, email, mobile and video
- Work with internal teams to share the content through various channels
- Measure the results of content marketing activities and sharing insights with the larger team.
- Develop editorial calendar, work with peer teams to implement it and ensure deadlines are met.
Requirements :
- Bachelor's/PG degree in Communications/Marketing or related field
- Excellent written and verbal communication.
- Strong interpersonal and communication skills.
- Editorial mindset with an ability to predict audience preferences.
- Past experience building audiences, exposure to an international audience is a plus
- Experience in creating various types of content and growing a database/audience.
- Ability to work in a fast-paced environment, with multiple priorities while maintaining focus on details, execution, and results
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