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Lead Consultant Recruiter at Change Leaders
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Assistant Manager - Content Marketing - EduTech (2-6 yrs)
Primary responsibilities :
- Strategizing on the types of content to disseminating content through paid/organic means to relevant audiences, this includes social media/youtube, blogs and other owned channels
- Work with program and content creation teams to develop an editorial calendar based on category trends, audience personas and execute on the same as per timelines
- Manage the consumer journey across different assets in conjunction with the product team to drive traffic to our website/landing pages to achieve business objectives
- Development of editorial governance to ensure consistency of content in terms of visual styles, tone of voice etc.
- Measure quality of content, channel performance, reception of content, publish reports around the same and fine tune content marketing strategy regularly on the basis of insights gleaned through data
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
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