Managing Director at Htree HR Consultants Pvt Ltd
Views:164 Applications:29 Rec. Actions:Recruiter Actions:27
Assistant Manager - Consumer Insights - FMCG (5-9 yrs)
Assistant Manager - Consumer Insights
Job Description : CUSTOMER, COMPETITOR & ECOSYSTEM UNDERSTANDING
- Analyzing channel performance and providing inputs based on consumer understanding on the following :
- Business - Developing channel strategy: Identifying core TG, Setting Targets,
Brand Strategy :
- Studying trends, markets, and specific TG's of shows.
- Handling commissioned research - qualitative or quantitative, dealing with research agencies
- Analyzing viewership trends and planning actionable inputs across programming and promotion
- Regular report on show health, character strength, awareness levels to aid marketing and programming team
BARC Analysis - Existing Shows/ New Show / Channel Health / Market assessment
KNOWLEDGE AND SKILLS :
- Strong Quantitative and data analytical ability
- Must have prior exp in the research.