jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
15/06 Abraham Olickal
Managing Director at Htree HR Consultants Pvt Ltd

Views:164 Applications:29 Rec. Actions:Recruiter Actions:27

Assistant Manager - Consumer Insights - FMCG (5-9 yrs)

Bhubaneshwar Job Code: 1111195

Assistant Manager - Consumer Insights


Job Description : CUSTOMER, COMPETITOR & ECOSYSTEM UNDERSTANDING

- Analyzing channel performance and providing inputs based on consumer understanding on the following :

- Business - Developing channel strategy: Identifying core TG, Setting Targets,

Brand Strategy :

- Studying trends, markets, and specific TG's of shows.

- Handling commissioned research - qualitative or quantitative, dealing with research agencies

- Analyzing viewership trends and planning actionable inputs across programming and promotion

- Regular report on show health, character strength, awareness levels to aid marketing and programming team

BARC Analysis - Existing Shows/ New Show / Channel Health / Market assessment

KNOWLEDGE AND SKILLS :

- Strong Quantitative and data analytical ability

- Must have prior exp in the research.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.